Both the LCMS and the ELCA have recently come out with new hymnals. Our hymnal price will soon be going up, but still is reasonably priced. I can just hear the heads of CPH and Augsburg Fortress now. (CPH Guy to AF Guy) "Hey, we just upped our price, up yours!!"
I know, its corny and tacky, but it makes me laugh every time I think about it.